We make sustainability transformation the driver of commercial success for leading brands
HOW WE DO IT
We work with business leaders to communicate their sustainability transformation powerfully and accurately.
Don't greenwash or greenhush: your business can't afford either
Given that regulation now targets greenwashing, you must actively limit financial and reputational risks.
Simultaneously, your growing marketing responsibilities demand that you simplify compliance urgently.
Flourish’s audits highlight greenwashing and greenhushing risks and reveal opportunities to turn sustainability investments into brand differentiation.
Competitor review for competitive advantage
01
How sustainable is your brand perceived to be versus competitors?
02
Could value be at risk? If so, how much?
03
How do you improve performance and perceptions?
Go-to-market sprint
De-risk your boldest idea and give it the clarity, structure and story it needs to launch with confidence.
01
Validate. De-risk. Equip your team for a confident launch.
02
Test product market fit before shaping a path to market that’s both compliant and compelling.
03
Designed for early-stage brand or product concepts.
Leadership and strategy consultancy
01
Make your brand loved and stand out because of your sustainable credentials.
02
Optimise sales of sustainable products.
03
Inspire the C-suite with the business case for sustainability.
THE SUSTAINABILITY IMPERATIVE
Customer behaviour is changing rapidly. Sustainability is going to be the tie breaker when choosing between brands.
01
77% of Brits have avoided brands because of their environmental policies (Kantar)
“Unilever has gained an astronomical 69% growth from its 28 Sustainable Living Brands while also halving its overall environmental impact.”
PAUL POLMAN,
UNILEVER
02
50% say sustainability is very or extremely important to them (Kantar)
“We are in an era of ‘show me, don’t tell me’. So the more you act, the better. Consumers want to know what you are doing now, not in five years. That’s an important shift.”
VALERIE HERNANDO PRESSE, DANONE GROUP
03
In 2022, 50% bought fewer new clothes and 19% bought a used/repurposed tech product instead of
a new one (Klavion)
“The stakes are high and failure is not an option. If you have not developed a plan on climate, you've failed at your job.”
TIM COOK, APPLE