The Truth Marketing Partner for Enterprise

Madeleine Cooper

 Hi, I’m Maddy. Founder of Flourish, mum of two, and former agency director.

For 20+ years, I led marketing for some of the world’s biggest brands. We won huge pitches, from Apple to BMW to Visa, but I couldn’t shake the feeling that something was missing. The campaigns were slick. The budgets were big. But sustainability was rarely the priority message. And in the middle of a climate crisis, that’s not good enough.

So I left. I trained with the Cambridge Institute for Sustainability Leadership, became an assessor on their sustainable marketing programme, and started Flourish. Determined to fix the disconnect between what brands are doing and what they’re saying.

Because here’s the problem: even brands doing real work on sustainability struggle to tell the story. The marketing team doesn’t understand the science. The sustainability team doesn’t speak brand. Legal’s too cautious. And as a result, we get risk-averse messaging that no one connects with.

Flourish is here to change that.